Product superiority is no longer enough - sustainability has become a major factor in purchasing decisions. Brands that engage climate conscious consumers will be equipped for growth.
Volta’s new, in-depth report uncovers the major consumer segments driven by sustainability, dives into the views and habits of these climate conscious consumers, and provides brands with a checklist to win this growing audience.
New insights include:
- 62% of US adults believe that climate change requires urgent action by all of us
- 35% of US adults say that sustainability is a top priority and that they go out of their way to reduce their impact on the environment
- More than 50% of the general population would be more interested in doing business with a company that commits to various sustainability efforts
Sustainability is going mainstream. Learn more about the opportunity for your brand.